Experience

SENIOR UX DESIGNER at Volkswagen Innovation Center California

September 2020 - Present • Belmont, California

Part of the UX Design & Concepts team working on innovation and mobility projects for brands under the VW group, including Audi, Porsche, Bentley, Seat and Skoda.

• Worked on designing new HMI systems for the revitalization of the Scout 
International Harvester
• Developed technical demos with an engineering team to build 1st and 3rd 
party services on Apple CarPlay and Android Automotive platforms

SENIOR PRODUCT DESIGNER at Byton

July 2017 - July 2020 • Santa Clara, California

Designed the user experience and interface for the concept car and production prototype of the M-Byte. I developed requirements, user flows, wireframes, rapid prototyping, user research and testing, visual design pattern libraries, and worked closely with hardware and software engineers to design the car according to strict government safety regulations.

• Major part of the team designing the interface for CES 2018 and 2019 show cars
• End-to-end product ownership of the instrument cluster
• Awarded multiple design patents

SENIOR ART DIRECTOR at Radar Manila Magazine

March 2014 - August 2014 • Manila, Philippines

Design lead of Radar Manila, a city guide for Manila. Designed the logo, branding, and magazine layout. Lead a team of graphic designers, writers, and photographers to produce the magazine.

ART DIRECTOR at McCann Worldgroup

August 2010 - March 2014 • Manila, Philippines

Crafted advertising campaigns from end-to-end, from concept development, ideation, pitch presentations, storyboards, directing pre-production, television and photo shoots, post-production, and final release. Media platforms include billboards, TV commercials, outdoor, and viral/digital campaigns. Clients include Coca-Cola, Operation Smile, San Miguel Brewing Company, Bank of the Philippines, Globe Telecom, Sky Cable, and Nestlé.

• Major part of the campaign for Coca-Cola’s 100th year anniversary in the Philippines
• Designed the logo for the 100 years campaign that was put on every can, bottle, print, and TV commercial of 2012

JUNIOR ART DIRECTOR at Stick & Move

December 2009 - January 2010 • Philadelphia, Pennsylvania

Internship for my first advertising agency working for clients including Finish Line, Fuji Bikes, and Mongoose Bikes.

Education

Master of Fine Arts in Web Design & New Media

Academy of Art University • January 2015 - December 2017 • San Francisco, California

Studied UX/UI Design, Motion Graphics, and Web Coding in the heart of Silicon Valley.

Bachelor of Fine Arts in Visual Communications

University of Delaware • Class of 2010 • Newark, Delaware

Graduated on the Dean’s List, with concentrations in Advertising and Graphic Design.