Bottle-cap Billboard
The 100 years logo was used to create a billboard made out of tens of thousands of bottle-caps to thank the people of the Philippines for 100 years of happiness. The bottle-cap billboard was the first of its kind in the Philippines, and made headlines in many local advertising magazines.
President for Happiness
For the 100th year anniversary celebration, the problem was to create a campaign that lives up to long lasting legacy of Coca-Cola, and that would last for another 100 years. The solution was to give the 100th year celebration to teens, and appointed a teenager to be the President for Happiness in 2012.
Concert of the People
The end of 2012 was celebrated with a free music festival that anyone could attend. I designed the flyers, tickets and passes, stage banners, provided visuals for the stage background, designed out-door experiences for attendees, and lastly, I worked on a massive 3D projection on a 12 story building that told a visual story of 100 years of Coca-Cola in the Philippines.
3D Projection Mapping
Screen Details
Coca-Cola Christmas
Christmas is one of the most important days in Filipino culture. For Coca-Cola’s 100th year celebration, our team created a TV campaign that shows the “happiness perspective” characteristic of the Filipino people to see the better side of things.
The OFW Project
OFW stands for "overseas Filipino worker", and refers to Filipinos who leave their families to work abroad to send money back home. The OFW project tells a heartwarming story of how Coca-Cola brought back 3 OFWs to surprise their families on Christmas. The campaign won many accolades at local advertising awards.
Coke Mismo
In Tagalog, mismo means "that's right". That's the spirit we coined for Coca-Cola's new 300 mL bottle, the small design makes it easy to carry anywhere.
